Dating splits into mainstream (regular dating) and adult (18+). The first is allowed on most platforms; the second is banned almost everywhere and demands a hard cloaking layer.
Mainstream vs Adult
| Type | Moderation | White page |
|---|---|---|
| Mainstream dating | Allowed | Recommended for footprint protection |
| Adult / casual | Banned | Clean cloaking is a must |
What a dating white page should look like
- Mainstream angle: dating, relationships, community, lifestyle.
- Zero 18+ content on the white side, not even hints.
- A real-looking service: the app, the benefits, the reviews.
- Localization: the language and cultural context of the geo.
What works in the design
- A clean, app-like look (like the landing page of a real dating app).
- Emotional images, but never explicit ones.
- Social proof: reviews, user counts.
- Legal pages plus an age restriction.
How to pass moderation
- Mainstream page as the destination, the money side behind the cloaking (for adult offers).
- Warm up the account (Facebook, TikTok).
- Make it unique for every campaign (anti-footprint).
Common mistakes
- Explicit images on the white side: instant ban.
- An English page on a non-English geo.
- One page across dozens of campaigns.
Conclusion
Dating is all about a clean mainstream look: dating, relationships, lifestyle. The adult stuff hides behind the cloaking. Generate a localized dating page in the builder or check out the pool.