Stage 1: Offer Prep (1-2 days)
- ☑ Affiliate agreement signed with the network
- ☑ Test run on 50-100 clicks — confirm the offer actually pays
- ☑ Check the geo targeting (deals geo + payout)
- ☑ Agree on the cap (how many leads per day they can take)
Stage 2: White Pages (1 day)
- ☑ Order or generate 10-20 white pages (different types)
- ☑ Each white page on its own domain
- ☑ Cloudflare SSL on every one
- ☑ Legal pages filled in
- ☑ Mobile-responsiveness test
- ☑ Check through a moderator emulator (cmodel, dnschecker)
Stage 3: Black Page (1 day)
- ☑ Pre-lander for the offer built / bought
- ☑ Tracking set up on Keitaro/Bemob
- ☑ A/B test of 2-3 variants
- ☑ Postback callback from the network configured
Stage 4: Cloaker (0.5 day)
- ☑ Cloaker license purchased
- ☑ Set up on the server
- ☑ Moderator IP whitelist updated
- ☑ Test: VPN check shows the white page, a clean browser shows the black one
- ☑ Cloaker logs are being written (for analysis)
Stage 5: Creatives (2-3 days)
- ☑ 10-20 creatives (images/video)
- ☑ Ad copy — 5-8 variants
- ☑ Check for trigger words (Meta Brand Lift Checker)
- ☑ Creatives are the heart of the campaign — don't cut corners here
Stage 6: Facebook/Google Accounts (in parallel)
- ☑ 3-5 accounts ready (to rotate when one gets banned)
- ☑ Business Manager set up
- ☑ Card linked (ideally personal, not corporate)
- ☑ Pixel installed on the black landing
- ☑ Custom audiences for retargeting
Stage 7: Launch (D-day)
- Kick off 1-2 campaigns with a $10-20/day budget
- Wait for 100+ clicks (usually 12-24 hours)
- Analyze CTR, CPC, CR
- Kill creatives/targetings with low conversion
- Scale the best ones (3x budget per day until you plateau)
Stage 8: Scaling (weeks 2-4)
- ☑ Lookalike audiences from the converters
- ☑ Duplicate winning sets into new accounts
- ☑ Test new geos / languages (with the same landings)
- ☑ Raise budget by 30-50% per day (no sharp jumps)
- ☑ Keep a queue of new landings ready (bans come with no warning)
Red Flags — When to Stop
- 🚨 ROI <100% for 3+ days straight
- 🚨 Bot traffic >30%
- 🚨 A sudden sharp drop in CTR (burnout)
- 🚨 CPL climbing without conversions climbing too
- 🚨 Campaigns getting banned one after another
Metrics Worth Tracking
| Metric | Normal | Warning |
|---|---|---|
| Ad CTR | 1-3% | <0.8% |
| Conversion rate (pre→lead) | 2-8% | <1% |
| EPC (earnings per click) | $0.10-1 | <$0.05 |
| Campaign ban rate/day | 5-15% | >30% |
| Bot traffic | 5-15% | >30% |
Bottom Line
Your first campaign takes a while (5-7 days of prep). The second one — 2 days. By the fifth you're down to a single day. Invest in a system up front.