Campaign Launch Checklist — From Landing Page to First Leads

Stage 1: Offer Prep (1-2 days)

• Affiliate agreement signed with the network
• Test run on 50-100 clicks — confirm the offer actually pays
• Check the geo targeting (deals geo + payout)
• Agree on the cap (how many leads per day they can take)

Stage 2: White Pages (1 day)

• Order or generate 10-20 white pages (different types)
• Each white page on its own domain
• Cloudflare SSL on every one
• Legal pages filled in
• Mobile-responsiveness test
• Check through a moderator emulator (cmodel, dnschecker)

Stage 3: Black Page (1 day)

• Pre-lander for the offer built / bought
• Tracking set up on Keitaro/Bemob
• A/B test of 2-3 variants
• Postback callback from the network configured

Stage 4: Cloaker (0.5 day)

• Cloaker license purchased
• Set up on the server
• Moderator IP whitelist updated
• Test: VPN check shows the white page, a clean browser shows the black one
• Cloaker logs are being written (for analysis)

Stage 5: Creatives (2-3 days)

• 10-20 creatives (images/video)
• Ad copy — 5-8 variants
• Check for trigger words (Meta Brand Lift Checker)
• Creatives are the heart of the campaign — don't cut corners here

Stage 6: Facebook/Google Accounts (in parallel)

• 3-5 accounts ready (to rotate when one gets banned)
• Business Manager set up
• Card linked (ideally personal, not corporate)
• Pixel installed on the black landing
• Custom audiences for retargeting

Stage 7: Launch (D-day)

1. Kick off 1-2 campaigns with a $10-20/day budget
2. Wait for 100+ clicks (usually 12-24 hours)
3. Analyze CTR, CPC, CR
4. Kill creatives/targetings with low conversion
5. Scale the best ones (3x budget per day until you plateau)

Stage 8: Scaling (weeks 2-4)

• Lookalike audiences from the converters
• Duplicate winning sets into new accounts
• Test new geos / languages (with the same landings)
• Raise budget by 30-50% per day (no sharp jumps)
• Keep a queue of new landings ready (bans come with no warning)

Red Flags — When to Stop

• ROI <100% for 3+ days straight
• Bot traffic >30%
• A sudden sharp drop in CTR (burnout)
• CPL climbing without conversions climbing too
• Campaigns getting banned one after another

Metrics Worth Tracking

Bottom Line

Your first campaign takes a while (5-7 days of prep). The second one — 2 days. By the fifth you're down to a single day. Invest in a system up front.