Cloaking vs White Page — What's the Difference and When You Need Each Tool

Definitions

White page — a static page that the moderator sees. It looks fully legit.

Cloaking (cloaker) — server-side software or a script that tells apart a real user from a moderator/bot and serves different content to each.

How they work together

The classic setup:

1. User clicks the ad → lands on the domain landingsite.com
2. On the server the cloaker checks: IP, User-Agent, ASN, geo, browser fingerprint
3. If it's a moderator/bot: serve the white page
4. If it's a real user: redirect to the black offer

So the white page is the content, and the cloaker is the routing logic.

Can you skip the cloaker

Yes, in two scenarios:

• "Grey offers with a case the moderation will buy" — insurance or loans, for example: you show the real product on the landing and monetize through a hidden affiliate redirect.
• "Soft channels" — push, email, sms — there are no moderators coming to inspect you here. You don't need a white page at all.

Can you skip the white page (cloaker only)

Technically yes, but it's very risky:

• An off-the-shelf cloaker now hits 60-80% accuracy — Facebook can still land on the black page (via VPN, fresh IP ranges, mobile moderators)
• With no white page, the moment the cloaker lets a moderator through — instant ban
• The white page is your "safety belt" for the cases where the cloaker misfires

Top 5 cloakers on the market in 2026

1. Keitaro — the most popular, $50-200/mo, flexible
2. Adspect — premium, $200+/mo, the best bot detection
3. Binom — fast, $30-100/mo, for smaller volumes
4. Bemob — simpler, beginner-friendly, $20-60/mo
5. FraudShield — a standalone cloaker with no tracker, $100/mo

What the setup costs

Rough numbers for a starter campaign on FB:

• Cloaker (a good one): $50-100/mo
• White pages: $20-200 (depends on quantity and quality)
• Server for the cloaker: $5-30/mo (DigitalOcean/Hetzner)
• Domains (10-20 of them): $80-200 one-time
• Total: $150-500 to get started

"How to combine them" checklist

• ☑ 1 landing = 1 domain (not two offers on one domain)
• ☑ White page + cloaker on the same domain
• ☑ The cloaker keeps an IP whitelist from Meta/Google (refresh it monthly)
• ☑ Check it through a moderator emulator: cmodel.io, dnschecker.org
• ☑ Run a low-budget test ($5-10) before scaling

Bottom line

The white page and the cloaker complement each other. Only together do they give 90%+ protection. On their own, each one is a lottery.