How to pick a vertical
Three key factors:
- Payout — how much you get paid per lead/sale
- Competition — how many other buyers are already running it
- Moderation difficulty — how aggressively they ban
1. Dating
Payout: $1-15 per lead (signup/SOI/DOI)
Top geos: US, UK, AU, DE, FR, IT, ES
Competition: 🔥🔥🔥🔥 (high)
Moderation: 🛡 medium (gets through with a white page)
Lander type: Landing 3-5p with photos of "photoshopped people" → product site, sports goods, lifestyle blog
A classic — pays steadily, but EPC has been sliding lately due to oversaturation. A solid entry point for beginners.
2. Gambling (casino, sports betting)
Payout: $20-150 per FTD (first deposit) or 30-50% rev-share
Top geos: BR, IN, MX, CO, CL, DE, IT, ES
Competition: 🔥🔥🔥🔥🔥 (very high)
Moderation: 🛡🛡🛡 harsh
Lander type: Corporate 5-8p posing as a legit business (financial advisory, investment fund, "analytics education course")
The most profitable vertical of 2025-2026, but you need experience to bypass moderation plus a big budget (a test campaign starts at $500).
3. Nutra (supplements, weight loss, potency)
Payout: $25-80 per approved sale
Top geos: US, BR, MX, IT, ES, ID, TH, MY
Competition: 🔥🔥🔥🔥 (high)
Moderation: 🛡🛡 (works with a white page)
Lander type: Blog 10p (pseudo-medical magazine) or Landing 5p (natural products, ZdorovOnline)
A steady cash cow, but plenty of fakes — be careful with networks where the approve rate is <20%.
4. Crypto / trading
Payout: $50-300 per lead, $100-1000 per active trader
Top geos: AU, DE, GB, US, FR, JP
Competition: 🔥🔥🔥 (medium — a big market, but heavily segmented)
Moderation: 🛡🛡🛡🛡 very harsh (Google has banned crypto since 2024)
Lander type: Corporate 8-15p (legitimate-looking fintech, AI trading academy)
High payout, but you need a premium cloaker and bypass experience. For the experienced only.
5. Finance (loans, insurance)
Payout: $5-50 per lead
Top geos: US, UK, DE, ES, IT, PL, CZ
Competition: 🔥🔥 (moderate)
Moderation: 🛡 soft (not treated as "prohibited")
Lander type: Landing 5-7p (financial calculator) or Corporate 8p (financial consulting)
A less toxic vertical — you can often run it without a cloaker. A good pick for anyone who wants stability without the ban rate.
6. Sweepstakes / iGaming-lite
Payout: $2-15 per lead
Top geos: US, AU, NZ, UK
Competition: 🔥🔥🔥 (medium)
Moderation: 🛡🛡 medium
Lander type: Landing 3-5p with a flashy "Win iPhone" design
Fast, but EPC drops once the audience burns out. Good for beginners — low barrier to entry.
7. iGaming live casino / Pin-up offers
Payout: $25-150 per FTD
Top geos: IN, BR, BD, PK, KZ, TR
Competition: 🔥🔥🔥🔥 high
Moderation: 🛡🛡🛡 harsh
Lander type: Corporate 5p posing as "tech consulting" or "education"
Tier-3 markets — less competition, but lower payout. Good for scaling many parallel campaigns.
Comparison table
| Vertical | Payout | Moderation | Lander type |
|---|---|---|---|
| Dating | $1-15 | 🛡🛡 | Landing 3-5p |
| Gambling | $20-150 | 🛡🛡🛡🛡 | Corporate 5-8p |
| Nutra | $25-80 | 🛡🛡 | Blog 10p |
| Crypto | $50-300 | 🛡🛡🛡🛡🛡 | Corporate 8-15p |
| Finance | $5-50 | 🛡 | Landing 5-7p |
| Sweeps | $2-15 | 🛡🛡 | Landing 3-5p |
Verdict: where to start?
- Budget $500-1500: Dating or Sweeps
- Budget $1500-5000: Nutra or Finance
- Budget $5K+: Gambling or Crypto (with a cloaker + experience)
Universal advice: focus on a single vertical at the start. Three verticals in parallel = loss of focus and money.