Why accounts are "consumables"
On grey verticals Facebook will ban your account sooner or later. That's why accounts are consumables: the goal isn't to save one, it's to keep a flow of working accounts and squeeze profit out of each before the ban. The only question is the price-to-survivability balance.
Types of accounts
| Type | Price | Survivability | For whom |
|---|---|---|---|
| Autoregs | $1-3 | low (hours to days) | mass media buying, volume testing |
| Farmed (warmed up) | $5-15 | medium | price/quality balance |
| Aged / King | $20-80+ | high (weeks) | expensive verticals, high-value bundles |
| BM (Business Manager) | varies | depends on the BM | running ads through cabinets, higher limits |
| Agency | % / deposit | highest | whitehat/grey-white, big budgets |
Where to get them and what to check
Accounts are bought from trusted sellers (niche chats/shops). When buying, check:
- Geo and age of the account — they must match your traffic geo and proxy;
- Presence of a BM / fan page — is it ad-ready;
- Whether it passed 2FA verification — a confirmed account is more durable;
- Replacement guarantee — does the seller swap "dead on arrival" ones;
- Delivery format — cookies/tokens for login through an antidetect browser.
Autoregs or kings — what to buy
It depends on the vertical and budget:
- Cheap offers, mass testing → autoregs + farmed. Buy in bulk.
- Expensive verticals (crypto, gambling) → aged/kings: pricier, but they survive and have time to pay off.
- Big budgets, white-grey → agency accounts.
What keeps an account alive
- Warming up before a grey offer — non-negotiable.
- One account = one proxy = one antidetect profile.
- A unique white page for each account — otherwise the footprint links the farm together and takes everyone down at once.
Bottom line
Treat accounts like ammo: quantity + survivability tuned to your vertical and budget. But even the priciest king will burn out if everyone shares one landing page. So the landers have to be unique — generate a batch for your accounts or grab ready-made ones from the pool. To work out your total budget, the guide on cost will help.