A fresh account that runs casino for $100 on day one is a dead account walking. I've torched more of those than I care to admit, until I got used to the boring but reliable ritual: warm-up first, then run. Below is my roughly two-week plan that actually keeps accounts alive.
Why warm up at all
Facebook measures trust: account age, spending history, whether a page exists, behavior that looks "human." A zero-history account is suspicious by default. The warm-up is when you gradually show the system normal behavior, so it lifts the heightened scrutiny and raises your limits. It doesn't cancel moderation (that's what the white page handles), but it sharply cuts the odds of flaming out "right at the start."
Days 1-3: just live in the account
You log in through an antidetect + proxy matched to the account's geo, and never change them again (switching IP mid-warm-up = the system sees a "new" person). After that you act like a regular user: likes, following 5-10 pages, a profile photo, filled-out info. 10-15 minutes a day, zero ads. Boring? Yes. But that's exactly what works.
Days 4-7: fan page and the first white campaign
You build a fan page around a legit topic (the same mask as the white page) and launch your first campaign, optimized for engagement or traffic, with a white offer and a tiny budget, $5-10/day. The goal here isn't to earn, it's to land the first successful payment and ad spend with no hiccups. That's a signal to the system: "the card is being charged, the ads are running, all good."
Days 8-14: raising the limits
Now you carefully scale the budget, roughly x1.5 every 2-3 days. Not x10 at once: a sharp jump from $5 to $200 is a red flag that kills accounts more often than anything. Keep your stats clean, no complaints, no hidden ads. By the end of the second week the account should run quietly with no manual reviews.
When you can finally load grey
Not before the account has run 2-3 white campaigns without incident. The switch to grey only happens through a white page + cloak (how that works is in a separate guide): the moderator sees a white page, the user sees the offer. And on grey, scale the budget even slower than on white.
Where the warm-up fails most often
Almost every failure is one of four things: changing the IP/fingerprint mid-process; a sharp budget jump; a grey offer on day two (the classic rookie move); and one landing page across a dozen accounts. The last one kills even a perfectly warmed account, because the footprint folds your landers into a farm, and a ban on one drags down all of them. So for every account, use its own unique landing page, no exceptions.
Essentially the warm-up is 10-14 days of discipline that save you hundreds of dollars on torched accounts. The formula that works for me: clean profile + geo-matched proxy + a calm warm-up + a unique white page. Then the account lives for weeks, not hours.