What a geo tier means
Geos are split into three rough levels based on how much the audience can spend:
| Tier | Examples | Payout | Traffic cost | Competition |
|---|---|---|---|---|
| Tier 1 | US, UK, DE, CA, AU | high | expensive | high |
| Tier 2 | PL, ES, IT, BR, MX, TR | medium | medium | medium |
| Tier 3 | IN, ID, PH, PK, NG | low | cheap | low |
How to pick for your budget
- Small budget / beginner → tier 3 or the easier tier 2. Cheap traffic lets you run lots of tests and learn on small spend. Payouts are smaller, but so is the cost of entry.
- Mid-size budget → tier 2. The sweet spot: payouts you can feel, competition that won't kill you.
- Big budget / experience → tier 1. The biggest profit per conversion, but pricey clicks and brutal competition — mistakes cost you dearly.
Geo and vertical
Different verticals «live» in different geos:
- Gambling/betting — strong in tier 1-2 (where there's money and a betting culture);
- Nutra — performs well in tier 2-3 (mass demand, cheap traffic);
- Crypto/finance — mostly tier 1 (high spending power);
- Dating — works almost everywhere, the angle depends on the geo's culture.
Vertical-by-vertical details are in a separate guide.
Localization is critical
Your landing page has to be in the native language of the geo, with the right currency, addresses and contacts. An English page aimed at Brazil = low conversion plus a red flag for moderation. Same goes for your proxies: the IP geo has to match the landing's geo. Our pages are generated for 100+ geos with real local data (streets, cities, phone numbers, currency) — so the page reads «local» rather than translated.
Bottom line
There's no «best» geo — there's a geo that fits your budget, experience and vertical. A beginner learns cheaper on tier 2-3; a pro makes more in tier 1. The key is to calculate ROI for the specific geo and keep the landing local. Grab landings for any geo on demand or from the pool.