Platforms look at more than just the landing page — they look at the domain itself: its age, TLD, history, WHOIS, and even the registrar. One wrong pattern and a whole cluster of domains gets banned together.
Which TLD to Go With
| TLD | Rating |
|---|---|
| .com | Best — trust, universal fit |
| .net / .org | Solid as a backup to .com |
| Local (.de, .fr, .it) | Top pick for local geo — boosts trust |
| Cheap (.xyz, .top, .online) | Risky — lower trust, cut more often |
Fresh Domain or a Drop
- Fresh domain — cheap, but no history; needs a 1-2 week warm-up.
- Dropped domain (with history) — pricier, but it already has “age” and trust. Check the history through the Wayback Machine so you don't buy a domain with a spammy past.
How to Avoid a Footprint at Registration
- Different registrars: Namecheap, Porkbun, Cloudflare — don't keep all your domains in one place.
- Don't register 20 domains on one card in a single day — that's an obvious pattern.
- WHOIS privacy protection — hide identical owner details.
- Different hosting/IP — spread your landing pages out (more on this — anti-footprint).
The Domain Name
- Brand style, not “keyword spam” (
vitalnest.combeatsbest-weight-loss-pills.com). - Short, easy to pronounce, no hyphens or digits if you can help it.
- For geo targeting — a local-language name boosts trust.
How Many Domains You Need
Bans are inevitable, so always work with a buffer. Rule of thumb: 2-3 domains per 1 active campaign, plus spares for replacements. Build the domain budget into your cost base — details in how much affiliate marketing costs.
Bottom Line
A good domain: .com or a local TLD, clean history, spread-out registration, a brand name. Domain + a unique white page = a base that doesn't get burned quickly. Grab landing pages from the pool or generate them.