About

Generated landings shouldn't look generated.

We built white-lands because the first wave of AI site generators all looked the same: random gradients, the same three sections, Inter Bold everywhere. That's not a design — that's a prompt echo.

Instead of one template with 10% variation, we curated 20 full design systems — each with its own typography, spacing grid, motion language, section recipes, and content tone. Then the AI fills them in.

01
Why curation, not randomisation

Random palettes make websites look like toothpaste boxes.

Most AI generators roll a random colour, a random font, a random layout. The output shows it — everything looks like an unfinished draft from 2019. We picked 20 aesthetics that actual agencies ship, then gave each one five palette variants, five type pairings, and five section recipes. That's 2,500 starting points, each internally consistent.

Why static HTML, not React

Your landing shouldn't need npm install.

A landing page is a document, not an application. We output plain HTML and CSS — editable in any text editor, hostable on any static host, maintainable for a decade. No build step. No framework dance. No tooling to update when Next.js releases v17.

02
03
Why Claude, not GPT

Better prose. Fewer AI tells.

We benchmarked both. Claude writes tighter copy for our pipeline — less filler, fewer "in today's fast-paced world" openers, better instincts for section-specific voice. GPT is great for chat; Claude is better for ship-ready text. When that changes, we'll switch.

Principles

What we optimise for.

Everything else follows from these.

01 · Taste

Curated over random.

20 systems picked by a designer. No dial-the-knob palette generator. No fifty fonts we hope nobody notices don't pair.

02 · Speed

Under 90 seconds.

If your generator takes longer than a coffee, it breaks flow. We pipeline AI calls so a three-page site lands in 45–60 seconds.

03 · Ownership

You get the ZIP.

No lock-in, no "hosted with us only". Download, edit, self-host. We can disappear tomorrow and your site keeps working.

04 · Honesty

Pay for what you use.

Credits, not subscriptions. Credits don't expire. Failed generations refund automatically. Refunds are granted on real errors.

05 · Privacy

No tracking, ever.

We log generations for billing. That's it. No analytics SDKs, no pixels, no behavioural targeting. Ever.

06 · Support

One reply per business day.

Email [email protected]. Human replies within 24 hours. We're small enough that answers come from the people building the software.

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