Why push and native beat FB
The main advantage is lenient moderation. Facebook and Google nuke accounts over grey offers, while push and native networks are far more tolerant: they sell traffic and want you to keep spending. On top of that, the traffic is often cheaper and easier to scale.
Push traffic
Push is the notification a user "subscribed" to (icon + headline + text). Two kinds:
- Classic push - lands even when the browser is closed (subscriber base).
- In-page push - shows up on the site as a notification (works on iOS too).
Pros: very cheap clicks, huge volumes, lenient moderation. Cons: lower-quality traffic, and you have to test a lot of creatives (which are basically just a tiny icon + headline).
Native ads
Native is those "recommended articles" blocks on news sites (they look like content, not ads). It runs through a pre-lander article: the user clicks a "news story" -> reads a warm-up article -> heads to the offer.
Top networks 2026
| Network | Type | Strength |
|---|---|---|
| Taboola / Outbrain | native | premium sites, tier-1 volumes |
| MGID | native | friendly to grey, CIS + Western |
| PropellerAds | push + pop | huge volumes, low barrier to entry |
| RichAds | push + native | beginner-friendly, gambling/crypto |
Do you need a white-page
It depends:
- Native (Taboola/Outbrain) - moderation on premium sites is strict, so a white-page + pre-lander are a must, especially for grey stuff. You'll often need a cloaker too.
- Push - moderation is softer; you can often send straight to the pre-lander, but a white-page cuts rejects and domain bans.
- MGID/PropellerAds - lenient, but a solid white-page still boosts approval rates and survivability.
Bottom line
Push and native are a must-have alternative to FB: more lenient, cheaper, easier to scale. They need their own creative formats and often pre-lander articles. Grab white-pages and pre-landers built for these sources (including the blog format for native) on order or from the pool. Which verticals fit where - check the guide on verticals.