Two ways to run traffic on Telegram
1. Official Telegram Ads (TGA) — short text ads shown inside channels through the official platform. The entry barrier used to be sky-high (€2M); now, going through resellers, it's far lower and within reach for affiliates. There's moderation, but it plays by its own rules.
2. Direct buying in channels — you negotiate an ad post straight with the channel admin. No centralized moderation at all — everything is up to the admin. Maximum freedom, but you have to hunt for channels yourself and crunch the reach numbers.
Official TGA: what you need to know
- Format — text only (up to ~160 characters) + a link, no images or video;
- Targeting — by channel topic/language, or by specific channels;
- Moderation — blocks the outright forbidden; "gray" offers get through with a white page + carefully worded copy;
- Payment — via resellers, often in crypto.
Buying in channels: upsides and risks
- Upside: no platform moderation, native format (a post from "their own" channel = high trust);
- Upside: you can cherry-pick channels by vertical and geo;
- Risk: inflated views/bots — vet the channel through analytics (TGStat) before you pay;
- Risk: you pay upfront and the admin ghosts you. Work through an escrow/guarantor or with people you trust.
Why you need a white page on Telegram
You'd think Telegram has nothing like the moderation you see on FB. But:
- In official TGA the link gets checked — for "gray" you need a white page (with the real offer behind a cloak);
- Domains get burned from complaints even when buying in channels — a white page + a separate domain save your main one;
- Trust: a solid landing with legal pages and contacts converts better than a bare redirect.
Which verticals work
On Telegram the strong performers are crypto, finance, gambling, info-products, and dating — the audience is active and used to offers like these. Matching the vertical to the channel's audience is half the battle (see the guide to verticals).
Bottom line
Telegram gives you two channels: managed TGA with its own moderation, and free-form buying in channels. In both, a white page + a separate domain protect you from complaints and boost trust. Telegram pairs nicely with push/native in a single funnel. Grab landings for crypto/finance/gambling from the pool or generate one for your geo.