How to choose a source
Three questions: (1) does your vertical fly there, (2) what's the budget to start, (3) how tough is moderation and how long do accounts survive. Let's break down the main sources against these criteria.
Source overview
| Source | Volume/quality | Moderation | Entry barrier |
|---|---|---|---|
| Facebook / Meta | huge, high quality | strict, bans hard | medium (accounts+antidetect) |
| Google Ads / UAC | search + apps | very strict | high |
| TikTok Ads | young audience, video | strict | medium |
| Bing / Microsoft | tier-1 desktop | more lenient than Google | medium |
| Push | cheap, large | very lenient | low |
| Native ads | premium sites | medium | medium |
| Telegram | engaged audience | soft/none | low-medium |
Facebook / Meta
The king of arbitrage: the biggest volume of quality traffic. But also the harshest moderation — you need accounts, an antidetect browser, proxies and a white lander. Hard, but it scales.
Google Ads + UAC
Search traffic with high intent plus UAC (app install ads). Moderation is strict, but lead quality is top-tier. Bing (guide) is the more lenient alternative inside the same ecosystem.
Push and native ads
The easiest entry for a beginner: cheap traffic, lenient moderation, easy to scale. Quality is lower, you'll need to test a lot. Full breakdown in the guide on push and native ads.
TikTok and Telegram
TikTok — video format, young audience, great for nutra/gaming/dating. Telegram — an engaged audience, two ways in (official TGA vs channels), strong for crypto/finance.
What to pick
- Beginner, small budget → push/native ads or Telegram channels;
- Ready to learn FB → Facebook (the biggest upside);
- Tier-1, high intent → Google/Bing;
- Video verticals → TikTok.
Bottom line
There's no “best” source — there's a source that fits your vertical, budget and experience. Almost everywhere (except purely whitehat offers) you need a white lander plus a separate domain. Grab landers for any source and geo on order or from the pool. Pick a vertical in the separate guide.